By: Brooke Roberts, Agricultural Communication & Marketing Major
This summer, I had the opportunity to serve as the Minnesota beef industry intern for the Minnesota Beef Council and the Minnesota State Cattlemen’s Association. The Minnesota Beef Council is funded by beef checkoff dollars and provides beef promotion, marketing, research and education programs for beef and beef products. The Minnesota State Cattlemen’s Association is a member-based organization focused on addressing local, state and federal issues that might impact the long-term viability of cattle farming in Minnesota. While the two organizations are both different and unique, I consistently found leaders within the organizations that genuinely wanted to see Minnesota’s beef industry find future success.
Because the majority of my time was spent working on projects for the Minnesota Beef Council, my home base for the summer was their office in Maple Plain, Minnesota. My duties spanned a broad variety of communications and marketing work, as that is the vast majority of the work that the Minnesota Beef Council does. I managed the organization’s Instagram account, attended and photographed the filming of TV segments, recorded weekly radio updates with the Linder Farm Network, formulated media pitches, designed graphics and logos, planned and managed the organization’s booth at the Minnesota State Fair, and wrote numerous blogs. Gathering content for my blog posts was always an adventure – I traveled to several restaurants across Minnesota to sample burgers for the “Brooke & Becky Burger Blog Series,” attended three different state fairs for the “Best of the Midwest State Fairs” blog series and even enjoyed a pontoon ride at the Minnesota State Cattlemen’s Association’s Summer Beef Tour.
As I look back on my time with Minnesota beef this summer, I realized that I had a few takeaways that will definitely guide me as I move forward in my career. I found that I greatly enjoy writing – whether that be blogs, press releases, or social media posts, as well as photographing livestock industry events and doing graphic design work so I would like to find a career that incorporates these activities. I also was truly inspired and motivated by the women that I worked with this summer in the Minnesota Beef Council’s office. All of them share a knowledge and a passion for the beef industry and wholeheartedly work to make a difference for Minnesota’s cattlemen. Their hard work is met with respect and appreciation from the farmers and ranchers they represent. I now aspire to someday have my work within my future career be valued in the same way by the members of the agriculture industry with whom I interact.